What we do

Flexible, Agile and Cost Effective – we are passionate about research and have a variety of solutions to meet your research needs

Opinions Market Research is a boutique, independent, Irish market research company driven by innovation and technology. Our operations are all done in-house meaning we can be fast and responsive to your needs. We have our own highly engaged panel who participate in online surveys, focus groups and mystery shopping. We conduct research for companies and agencies in Ireland and overseas.

Why conduct Market Research?

See how our products and solutions can work for you

Opinions SPEED

Sample responses in 48 hours

Read More

Opinions ONLINE

Adaptable and Flexible online survey

Read More

Opinions OMNIBUS

Syndicated research

Read More

Opinions PANEL

Sample access

Read More

Opinions UX/System Usability Testing

Access a quality panel

Read More


Sample access

Read More

Opinions Panel

The Opinions.ie panel is highly engaged, nationally representative and continuously maintained

One of our major assets is our own Opinions.ie online panel composed of approx. 10,000 members. We achieve very high response rates within a quick turnaround time. All members are incentivised to participate in online surveys, focus groups and other studies, and they are part of a highly engaged, online community.

We operate a best in class panel management system and have a dedicated Panel Manager who maintains the panel to the highest quality standards.

10,000 Members

Nationally representative

Highly engaged

Quick turnaround

We adhere to ESOMAR guidelines in relation to panel management

Join the Panel


Some of clients we have worked with over the years

About us

Formerly known as SpongeIT, Opinions.ie is a professional research agency offering a full range of market research services since 2008.

We have a variety of options for delivering valuable insights to you; from qualitative to quantitative, from data only to a dashboard, from a topline to a full report and presentation - we'll work with you to ensure we meet and exceed your research needs.


We act with integrity at every stage


We do what we say


We are one step ahead


We support our clients, members and employees


We ensure high service quality

Who we work with

Opinions.ie work with both Irish and International brands across a wide range of industries including retail, insurance, tourism, education, health and government.

We also work with media clients and advertising, creative and PR agencies acting as their research arm for pre and post campaign testing, user experience testing, pack and design testing, ad effectiveness, pitch development and more.

  • Media Agencies

  • Ad Agencies

  • PR Agencies

  • Brand Managers

  • New Products Developers

  • Marketing Managers

  • Business Owners

  • Market Research Agencies

ESOMAR Guidelines

OPINIONS Market Research at every stage follows the guidelines of ESOMAR, the worldwide organization for market research. It has agreed to abide by the ICC/ESOMAR International Code of Marketing and Social Research Practice, providing the client an assurance of high quality and ethical research practice.


Get the latest from our Opinions Blog and Newsletters

View our blog