Opinions Market Research is a boutique, independent, Irish market research company driven by innovation and technology. Our operations are all done in-house meaning we can be fast and responsive to your needs. We have our own highly engaged panel who participate in online surveys, focus groups and mystery shopping. We conduct research for companies and agencies in Ireland and overseas.
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One of our major assets is our own Opinions.ie online panel composed of approx. 10,000 members. We achieve very high response rates within a quick turnaround time. All members are incentivised to participate in online surveys, focus groups and other studies, and they are part of a highly engaged, online community.
We operate a best in class panel management system and have a dedicated Panel Manager who maintains the panel to the highest quality standards.
To measure and track recognition and engagement with Chill Insurance brand in order to establish consumer conversion ratios from awareness through to trial and ultimate adoption, and determine consumer perceptions of Chill.ie in comparison to its competitors.
Opinions.ie conducted a quarterly brand tracker via an online survey amongst a nationally representative sample from its panel to assess brand recognition and performance in relation to competitor brands including share, penetration and image reputation. Opinions.ie monitored the effectiveness of Chill.ie communications across key parameters, analysed the data and recommended approach for the strategy.
Opinions.ie assisted Chill in developing long term strategy to re-position its brand and offering in a highly competitive market. Chill was able to grow market share, increase revenue and strengthen its position in the car and home insurance markets.
We worked with the GAA to develop a strategic review of their national and international operations. The output of this research was the development of a strategic agenda for the next 3 years for the GAA based on the opinions of employees, players, volunteers and stakeholders. This survey generated 14,000 responses and has gone on to become the backbone of the current GAA future commercial strategy. It has been presented to the GAA Board of Management distributed throughout the organization.
We also conducted a strategic review of how the organization communicates with employees, players, volunteers and stakeholders. The output of this research included strategic recommendations on how the organization would frame all elements of communication both internally and externally. A huge focus of this research was on the role of digital and managing stakeholder expectations.
We would gladly recommend agency to work with. Recent research that they conducted amongst our members and stakeholders delivered a clear way forward for the GAA in our three-year strategic vision and highlighted key areas to focus on. We continue to work with them going forward on other strategic initiatives.
Lisa Clancy, Director of Communications
We have a variety of options for delivering valuable insights to you; from qualitative to quantitative, from data only to a dashboard, from a topline to a full report and presentation - we'll work with you to ensure we meet and exceed your research needs.
Opinions.ie work with both Irish and International brands across a wide range of industries including retail, insurance, tourism, education, health and government.
We also work with media clients and advertising, creative and PR agencies acting as their research arm for pre and post campaign testing, user experience testing, pack and design testing, ad effectiveness, pitch development and more.
OPINIONS Market Research at every stage follows the guidelines of ESOMAR, the worldwide organization for market research. It has agreed to abide by the ICC/ESOMAR International Code of Marketing and Social Research Practice, providing the client an assurance of high quality and ethical research practice.