What we do

We are passionate about research and believe in the power of insight to fuel growth and progress. We have a comprehensive suite of high quality solutions for all your research needs.

Opinions Market Research is an agency with a difference. We are obsessive about quality, we are driven by innovation and we are passionate about business. We don´t just deliver information, we bring you clarity and direction. So whatever your research needs, anywhere in the World, why not get in touch to see how our fresh approach can make a difference.

Why conduct Market Research?

See how our products and solutions can work for you

Opinions SPEED

Sample responses in 48 hours

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Opinions ONLINE

Adaptable and Flexible online survey

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Your Opinions OMNIBUS

Syndicated research

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Opinions PANEL

Sample access

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Opinions UX/System Usability Testing

Access a quality panel

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Sample access

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Opinions Panel

The Opinions.ie panel is highly engaged, nationally representative and continuously maintained

We pride ourselves on our high quality online panel and when we need to we partner with the best to bring you the speed, quality and value for all your research needs anywhere in the World. We achieve very high response rates within a quick turnaround time.

All members are incentivised to participate in online surveys, focus groups and other studies, and they are part of a highly engaged, online community. We operate a best in class panel management system and have a dedicated Panel Manager who maintains the panel to the highest quality standards.

Quality Members

Nationally representative

Highly engaged

Quick turnaround

We adhere to ESOMAR guidelines in relation to panel management

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Some of clients we have worked with over the years

About us

Opinions Market Research is the full-service insight engine that will drive better strategy and inform better decisions in your business. Alongside our specialist strategic consulting business, Bayes & Becker we can now provide you with best in class end-to-end insight solutions.

We have a variety of options for delivering valuable insights to you; from qualitative to quantitative, from data only to a dashboard, from a topline to a full report and presentation - we'll work with you to ensure we meet and exceed your research needs.


We act with integrity at every stage


We do what we say


We are one step ahead


We support our clients, members and employees


We ensure high service quality

Who we work with

Opinions.ie work with both Irish and International brands across a wide range of industries including retail, insurance, tourism, education, health and government.

We also work with media clients and advertising, creative and PR agencies acting as their research arm for pre and post campaign testing, user experience testing, pack and design testing, ad effectiveness, pitch development and more.

  • Media Agencies

  • Ad Agencies

  • PR Agencies

  • Brand Managers

  • New Products Developers

  • Marketing Managers

  • Business Owners

  • Market Research Agencies

ESOMAR Guidelines

OPINIONS Market Research at every stage follows the guidelines of ESOMAR, the worldwide organization for market research. It has agreed to abide by the ICC/ESOMAR International Code of Marketing and Social Research Practice, providing the client an assurance of high quality and ethical research practice.


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