Emma holds a Masters degree in Marketing from Technological University Dublin, receiving first place in her course and completing her dissertation in the area of influencer marketing, qualitatively exploring consumer perceptions of authenticity.
She has undertaken a vast variety of projects since 2022 at Opinions both qualitative and quantitative, across multiple sectors including food and beverage, alcohol, retail, sustainability and media; whilst also maintaining Opinions’ online presence.
Emma’s creativity and interest in understanding people grew from her roots in performing arts and continued in her undergraduate degree in Drama and Spanish studies from Trinity College Dublin. Her flare for culture expands trying out new restaurants, travelling and listening to podcasts.
