David Cullen

David, our CEO has been a leading insights professional for over 20 years. He is currently Chair of the Marketing Society of Ireland, and he sits on the board of AIMRO. Prior to his acquisition of Opinions, he was Joint Managing Director of RED C, Founder and Managing Director of OI Research, Managing Director of Bayes and Becker and a Director at Kantar Ireland.

He has a passion for strategic planning, analytics and research and his work with an array of Irish and International brands has received multiple industry awards.

David holds an MPhil (Research), BSc Marketing, MII Grad and is accredited AIBF Thought Leader for Insight.

In his spare time, he divides his time between family, triathlon training, enjoying the great outdoors with his beloved dog and standing on the side of pitches watching his kids perform.