Opinions Market Research is a boutique market research agency led by the innovation and technology. With research experts and an active online panel of respondents, we provide a full range of cost effective, targeted and immediate research solutions to our clients. We conduct research for companies and agencies in Ireland and overseas.
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We provide Online Research services such as online surveys and online focus groups among our own online panel or among an audience provided by the client.Read More
We provide assistance in survey design according to customers’ needs. We analyze collected data and present results in easy to understand report formats.Read More
We offer traditional focus groups (FG) and in-depth interviews (IDI) including recruitment, moderation and analysis. We also conduct telephone and online qualitative studies.Read More
We provide clients with research advisory on every level of the research project. We work in the partnership with our clients, acting as their ‘research arm’.Read More
We provide traditional website and system usability testing research, as well as innovative solutions such as Eye-Tracking technology.Read More
Our mystery shopping services help effectively measure customer service delivery program and assess operating procedures, code of conduct and customer’s real experience.Read More
One of our major assets is Opinions.ie online panel composed of approx. 10,000 members. We achieve very high response rates within quick turnarounds. All members are incentivised to participate in online surveys, focus groups and other studies.
The panel allows us to run an array of quantitative and recruitment for qualitative projects in no time. We operate a best in class panel management system and have a dedicated Panel Manager who maintains the panel to the highest quality standards.
To measure and track recognition and engagement with Chill Insurance brand in order to establish consumer conversion ratios from awareness through to trial and ultimate adoption, and determine consumer perceptions of Chill.ie in comparison to its competitors.
Opinions.ie conducted a quarterly brand tracker via an online survey amongst a nationally representative sample from its panel to assess brand recognition and performance in relation to competitor brands including share, penetration and image reputation. Opinions.ie monitored the effectiveness of Chill.ie communications across key parameters, analysed the data and recommended approach for the strategy.
Opinions.ie assisted Chill in developing long term strategy to re-position its brand and offering in a highly competitive market. Chill was able to grow market share, increase revenue and strengthen its position in the car and home insurance markets.
We worked with the GAA to develop a strategic review of their national and international operations. The output of this research was the development of a strategic agenda for the next 3 years for the GAA based on the opinions of employees, players, volunteers and stakeholders. This survey generated 14,000 responses and has gone on to become the backbone of the current GAA future commercial strategy. It has been presented to the GAA Board of Management distributed throughout the organization.
We also conducted a strategic review of how the organization communicates with employees, players, volunteers and stakeholders. The output of this research included strategic recommendations on how the organization would frame all elements of communication both internally and externally. A huge focus of this research was on the role of digital and managing stakeholder expectations.
We would gladly recommend agency to work with. Recent research that they conducted amongst our members and stakeholders delivered a clear way forward for the GAA in our three-year strategic vision and highlighted key areas to focus on. We continue to work with them going forward on other strategic initiatives.
Lisa Clancy, Director of Communications
Formerly known as Sponge It, OPINIONS.IE is a professional research agency, offering a full range of market research services since 2008. We specialize in quantitative and qualitative techniques, which enables us to better understand consumers’ expectations and generate valuable insights for our clients.
Opinions.ie has worked with national and international brands across different industries, including: retail, insurance, finance, tourism, education, health and government, where we carried out following research projects: brand tracking, pathway to purchase, attitudes survey, customer loyalty, employee satisfaction, focus groups, user testing and other.
Typically we have worked with media clients such as PHD Media and OMD (Omnicom Group), Mindshare and Mediacom (GROUP M), and other Advertising, Creative and PR agencies providing research services such as: pre-post campaign testing, user experience testing, creative, design and packaging testing, media usage survey, ad effectiveness trackers, B2B surveys and focus groups.
OPINIONS Market Research at every stage follows the guidelines of ESOMAR, the worldwide organization for market research. It has agreed to abide by the ICC/ESOMAR International Code of Marketing and Social Research Practice, providing the client an assurance of high quality and ethical research practice.